Marketing and enrolment

Temporary changes to delivery modes

If you implement temporary changes to delivery modes, you must monitor all marketing and advertising to ensure it remains current and accurate.

Third parties must be kept up-to-date with changes to your training and assessment strategies. This ensures marketing on your behalf is current and accurate.

Where you change delivery modes during a student’s enrolment in a VET course, you must advise the student of the changes as soon as possible. You should also remind students of their rights and provide details of any applicable refunds if you cease to deliver any part of the training product in which the learner is enrolled. ASQA encourages all RTOs to be aware of these situations and consider all student concerns.

You should retain a record of all changes made to advertising and marketing material to support temporary changes to delivery modes. This record will help make it easier for you to demonstrate your compliance.

Regulatory requirements

Your RTO is required to provide clear and accurate information to prospective students before enrolment. This information allows prospective students to make informed choices in deciding if your RTO, the proposed delivery mode and the VET course are suitable for them.

Promoting the delivery of a VET course by distance or online learning can be a positive selling point for many adult learners. However, marketing of the course must indicate any parts of the training or assessment which students would be unable to complete via distance delivery, including where work placement is required. In designing or reviewing marketing materials, you should review your training and assessment strategies to ensure consistency.

Marketing information must also clearly describe any resources or services that a student must provide themselves.

You must also identify any support an individual student needs through pre-enrolment or pre-training checks. When delivering by distance or online, student needs may differ compared to students learning in a face-to-face environment. You should ensure enrolling students have:

  • any underpinning skills or knowledge requirements for the unit
  • adequate numeracy and literacy skills
  • adequate digital literacy skills
  • the required resources to learn by distance (which could include access to a suitable computer, compatible operating system, specific software, and adequate internet access)
  • an understanding of any parts of the training and assessment they are unable to complete via distance delivery
  • if applicable, an understanding of how you will provide work placement or conduct assessment in a real or simulated environment.

Checking suitability for distance learning

During the initial enrolment process, you must ensure the prospective student is ready and able to learn by distance delivery.

If training is delivered online, ensure the student is aware of how to:

  • use the learning management system (LMS)
  • submit assessments
  • access help channels when needed.

As part of the enrolment, your RTO should also make sure the student clearly understands your practices regarding:

  • response times for answering queries
  • turnaround times on assessment
  • the frequency that a trainer and assessor will contact them, and how this contact will be made
  • any real-time delivery or student engagement sessions
  • tracking student progression
  • how student support will be provided.

Common complaints

Students have told ASQA that it is essential to them that the information they receive about their course before they enrol is factual and accurate. This information should include aspects such as how long the course will take, the study requirements and assessment methods.

Complaints received about marketing and enrolment often indicate that students were not made aware before starting the course that they needed to source their own work placements to complete practical assessments.

Resource links

Disclaimer: the following links are provided for reference purposes only. ASQA does not does not necessarily guarantee, approve, or endorse the information or products available on these sites.

Sector insights

See examples and insights into this area of distance learning, shared with ASQA by members of the Australian VET sector.

View insights from the sector

A student accessing a course online
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