ASQA | Spotlight On - Marketing and advertising, Chapter 1
Promoting your training provider the right way
In this chapter of Spotlight On, we discuss how training providers can effectively market and advertise services, while remaining compliant with legislative and regulatory requirements.
The video below provides a quick introduction on this topic:
Why compliant marketing and advertising practices are important
Your marketing and advertising is the first point of interaction for most students. While the training sector can be a competitive space for providers, it is also important for students to receive clear, accurate, factual and readily accessible information about the available services.
- real life examples of recent court rulings related to marketing and advertising practice
- easy-to-understand tips to help you design compliant marketing and advertising campaigns.
Legislative and regulatory requirements
- Clause 4.1: Provide accurate and accessible information to prospective and current students
- Clause 5.2 and 5.3: Informing and protecting students
Standard 1: Marketing information and practices
Standard 2: Recruitment of an overseas student
The Australian Competition and Consumer Commission provides an advertising guide. Additionally, the Consumer vulnerability business guide can help your business understand key responsibilities under Australian Consumer Law (ACL) on engaging potential students experiencing vulnerability. There is a useful rating tool at the end of the guide to assess your approach and identify areas for improvement.
Promoting your training organisation in a compliant manner
There are many ways that you can correctly and accurately promote your training services. This can include:
Make your advertising work for your market
One of the ways to get the most from your advertising is to understand your market. You can:
Any course information mentioned in advertising needs to include course codes and titles and be free of any misleading information.
More Spotlight On