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  • Marketing and enrolment for online learning

Marketing and enrolment for online learning

Students need to make an informed decision to study online.

You need to provide clear and accurate information to prospective students before enrolment.

This helps them to decide if your provider, the proposed delivery mode, and VET course are right for them.

Marketing online learning

Use your marketing to connect with prospective online students early in the enrolment process.

Online learning has many benefits to support your marketing strategy.

You need to provide clear and accurate information to students before enrolment. This allows students to make informed choices.

Things to consider when marketing online learning

  • Is all the training or assessment delivered online?
  • Do students need to take part in face-to-face work placement or assessment?
  • Do students need to provide any resources or services themselves? What do they need to provide?
  • Where can students go if they need help?
  • How will you support individual student needs through pre-enrolment or pre-training checks? Online learning students may have different needs than those in a face-to-face environment.

Use your marketing strategy and materials to help students understand all training requirements.

Use your marketing to update students

Review and update your marketing strategy and marketing materials when there are changes to your delivery mode.

You need to update students and third-party providers when things change.

Use your marketing strategy to show how and when you will update students and third-party providers. 
Students need to know:

  • their rights and responsibilities
  • the eligibility and process for a refund if you will stop delivering any part of a training product
  • how and where to get help

Third-party providers may communicate with students on your behalf. 

They need to provide current and accurate information that aligns with and support your marketing strategy.

Keep a record of all marketing updates. This record will show how you meet requirements.

Review the Standards Clause 4.1, Provide accurate and accessible information to prospective and current students to check you comply.

Enrolment for online learning

Is your prospective student ready and able to learn online?

What students need to know before enrolling in online learning

Students need to have clear and accurate information about online course requirements prior to enrolling.

Use your marketing strategy to highlight how and when you will communicate course requirements to prospective students.

This will support your record keeping and show how you comply.

Always check students have the required skills, resources, and information before they enrol.

Skills

  • numeracy, literacy and digital
  • learning management system (LMS) 

Resources

  • suitable computer
  • compatible operating system
  • specific software
  • adequate internet access

Information

  • delivery modes
  • work placement or assessment process
  • response times for answering queries
  • how and when the trainer and assessor will contact them
  • assessment turnaround times
  • how to track progression
  • how to access help channels and student support 

Review the Standards Chapter 2 - Enrolment to check you comply.

Advice from providers

Provider advice on marketing and enrolment for online learning.

  • How do I manage enrolment for online learning?

    Our paper-based enrolment system and manual processes for obtaining signed Training Plans and verifying student ID were not fit for purpose. In 2019, VERTO implemented a new online Enrolment Form which included the functionality for students to take a photo of their ID and upload it to our LMS. VERTO continues to explore options for online Training Plan completion.

    Ron Maxwell (VERTO)

  • How can providers make sure a learner is ready and able to study online?

    Conducting informal surveys if transferring to online delivery mid-stream to gauge students’ access to digital technology (if they have working computers, printers, and internet data).
    Providing training sessions on how to join Zoom sessions, offering if practicable to use college equipment.

    Alison Heagney and Vicki Zammit (Community College Northern Inland)

  • How can online learning be marketed in a positive way?

    Advertising clearly if the course is being offered online to provide students with sufficient information to make an informed choice.

    Providing students with examples of positive outcomes through online delivery.

    Ensuring support is available through all advertised material stating your trainer is contactable through email or your local campus coordinator.

    Follow up by phone, SMS weekly to check on progress and enquire if they have had or are experiencing any issues with content, internet etc.

    Alison Heagney and Vicki Zammit (Community College Northern Inland)

  • Related links

    • Online learning
    • Planning online learning
    • Marketing and enrolment for online learning
    • Online student support
    • Online training and assessment
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